Download chapter 8 (+ 4 others)

Chapter 8: The Basic Formula for an Effective Service Contracting Website

Transform it from an online brochure into a customer engagement tool.

Your website is a key component of your digital wrap. The variables in the formula are:

  • Content that explains to your prospects and potential employees what you offer them
  • A technically modern, mobile-friendly site that your staff can easily update
  • Service area reviews and check ins that stake out your geographical service area
  • Helpful online reporting for customers with their account history

This chapter of The Digital Wrap introduces methods by which service contractors can move elements of their sales, marketing and customer service to their websites. Moving beyond the concept of the website as a static billboard and instead embracing it as a dynamic extension of the services you provide increases the value of your business.

In Addition, Get Free Access to These Other Great Chapters:

  • Chapter 7: The Digital Wrap

    Using Service Activities to Create Online Impressions

  • Chapter 9: Software Buying Guide

    How to Identify and Purchase Quality Software Applications

  • Chapter 10: Technology to Use Today

    A Checklist of Key Technologies to Start Using Now

  • Chapter 14: 2x Your Company Valuation

    The Digital Wrap Formula for Maximizing the Value of Your Business